As the hemp industry continues to expand, an increasing array of hemp products is appearing on store shelves across the nation. As our knowledge of this remarkable plant grows, so does the diversity of available products. For many consumers, even seasoned ones, finding a high-quality product that meets their needs can feel like searching for a needle in a haystack.
Fortunately, there are strategies to help shoppers find what they’re looking for while reducing the risk of selecting a subpar product. Here are a few methods to help consumers identify quality hemp products:
Does the Product Have a COA?
A certificate of Analysis, or COA for short, is the third party testing results from a certified laboratory. COAs contain important information about hemp-based products, such as;
- THC potency
- Cannabinoids present in the product
- Any contaminants found within the product
- When the product was made and/or tested
- The presence of any pesticides, herbicides, molds, etc. within the product
By law, every hemp product should be tied to a COA. Not only does this serve as a quality control measure, but also verifies the product falls within federal and state guidelines.
Read the Reviews
Taking time to read the reviews on a product you are considering will save you time and money in the long run. Brands that value honesty and transparency want to hear what their customers think about their products. In turn, new shoppers get an inside look at how their experience with the same products could be.
Similar to COA’s reviews can hold a wealth of information. Some of this information can include;
- How the individual felt after using a product
- Any side effects an individual felt from a product, whether they be good or bad.
- What an individual liked or disliked about a product.
What Educational Information Does the Brand Provide?
A brand may offer the best products on the market, but without customer knowledge on how to use them, the experience may fall short of expectations. Therefore, investing in information and education is essential for any reputable brand.
The methods brands use to promote education can vary based on factors such as their audience, products, and business model. However, some common sources for informational and educational content include:
- Social media (Facebook, Instagram, TikTok, etc.)
- A blog on the brand’s website
- YouTube videos
- Podcasts
What Contact Information Does the Brand Provide?
Trustworthy and transparent brands want to make sure their customers can get in touch with them if they have any questions or concerns. This helps maintain honesty and establishes a connection between the consumer and the brand.
Some of the most popular ways brands provide contact information include;
- Emails
- Phone numbers
- Live Chat
Contact information types can vary from brand to brand, similar to educational content. However, the quality brands want to ensure that their shoppers can contact them easily and quickly.
How do Brands Use AI?
Regardless of your stance on artificial intelligence, it is here to stay and is actively being utilized. For shoppers, the focus should be on how AI is being applied rather than whether it is being used at all. When it comes to marketing hemp-based products, consider the following questions regarding the use of AI:
- Is AI being used to enhance the consumer experience or is it being used as a quick replacement for quality content?
- Are brands using visual AI images as a replacement for real photos?
- Do any AI images used violate any copyright laws?
Quality brands will be selective about how they use AI. Vice Versa, fly-by-night brands may use it to appear transparent while still falling short.
The Bottom Line
Shopping for hemp-based products can be a daunting task, even for seasoned shoppers. However, utilizing tools like those mentioned above can streamline the process, saving you time, money, and stress. By applying these quality control methods while shopping, you set yourself up for success.